our story
Founded in 1979 by Herb Carroll, the San Antonio store quickly became a popular destination for working cowboys and ranchers across South Texas. Many families have been buying their Hats from Herb's for generations. That trend continues today.
In 2016, Kay and Bryan Maynard purchased the business and the popularity of the brand grew. To the point where two years later a second location was added in Blanco, Texas. Conveniently located between Austin and San Antonio the Blanco Store features live music on the weekends. Folks come from all across Texas and the country to find their
perfect Hat or just to hang out with friends.
Our Philosophy
Finding the perfect Hat is an art and we're here to help guide you every step of the way. Our friendly team specializes in personalized fittings ensuring your Hat feels like it is made just for you – because it is.
Meet the Team
A friendly crew with a knack for fitting Hats and swapping stories. We love what we do, and it shows in every satisfied smile.
Why Choose Herb's?
Expertise
We pride ourselves on our team of experts. We have the best Hatters in Texas! Our Team has traveled throughout the country to be trained by the finest Hat Makers from Greeley Hat Works, American Hat Company and Biggar Hat Company.
Selection
We offer the widest selection of premium Felt and Straw Hats you'll find anywhere. Featuring iconic brands like American Hat Company, Greeley Hat Works, Rodeo King, Stetson and Resistol.
Community
More than a Hat Shop, Herb's is an experience and a community. When you visit Herb's, you'll feel like a member of the family. Sit back and relax while we shape your Hat to perfection.
At Herb's Hat Shop, we believe that a Hat is more than an accessory—it's a statement, a story, and even a little bit of Texas charm.
So, whether you're a lifelong Hat enthusiast or just trying one on for size, Herb's Hat Shop is here to make sure you leave with more than just a Hat—you leave with a little more Swagger.